Juicy Couture South Beach Grand Opening Event

Nothing complements fashion better than fabulous food and cocktails, and no one knows that better than Eggwhites. Eggwhites was thrilled to be part of Juicy Couture’s 1111 Lincoln Road Grand Opening celebration. Juicy Couture’s new home at the architecturally iconic location is the brand’s first store in South Beach.

Juicy Couture South Beach Grand Opening Party
Juicy Couture South Beach Grand Opening Party

Celebrities mingled with VIP guests to get a first look at the 1,600 square foot art deco retail space. Actress Camilla Belle (The Lost World: Jurassic Park and When A Stranger Calls) was in attendance along with Wilhelmina models Holly Owens, Lacey Nelson and Quinn Gaillard.  Also in attendance was Jonathan Cheban of the Kim Kardashian produced E! Entertainment show The Spin Crowd.

Camilla Belle at Juicy Couture South Beach Grand Opening Party
Jonathan Cheban at Juicy Couture South Beach Grand Opening Party

The vibe of the exclusive opening was set with a Miami themed cocktail party highlighted with tunes from the renowned Australian DJ duo, Mim and Liv Nervo.

DJ Nervo at Juicy Couture South Beach Grand Opening Party

Eggwhites Catering created a California-inspired menu of light bites in line with the beachy feel of their collection. Passed hors d’oeuvres included Turkey Burger Sliders with Avocado Mayo and Caramelized Shallots, Tuna Tartare Mini Cones with Green Habanero Foam, Chicken Breast Skewers with Grilled Artichoke and Red Onion, Chilled Strawberry Champagne Soup Shots and Mini Pink Juicy Sorbet Cones.

chicken skewers at juicy couture grand opening party
turkey sliders
Tuna Tartare Cone at Juicy Couture Grand Opening Event
Sorbet cones for Juicy Couture grand opening party

Eggwhites also created a signature specialty cocktail called the “Juicy-tini”, a refreshing mix of Vodka, Champagne, Fresh Strawberries and Mint.

Juicitini cocktail at grand opening part
Cocktial Bar at Juicy Couture grand opening event


Juicy Couture expands into a bigger brand with the debut of its art and literature collection. A first for the brand, the store will sell or exhibit limited edition surfboards, coffee table books and art pieces.  Debut artists include Hannah B. Hooper, the voice behind indie rock band GROUPLOVE, Christian Astugueville, whose designs integrate the use of mirrors and photos by Elaine Constantine and Lynda Churilla.  Joe Kaplan created a resin sculpted flamingo as an ode to Miami. Featured books include A Place in the Sun by Slim Aarons, Pools by Kelly Klein and Cecil Beaton and The Art of the Scrapbook by James Danziger.


Additionally, Juicy Décor dedicated proceeds from the event to Women of Tomorrow, a Miami Based organization founded by multi Emmy Award-winning journalist and award-winning author Jennifer Valoppi. Women of Tomorrow empowers young women through a unique mentoring program with highly accomplished professional women and scholarship opportunities.

Exclusive to Lincoln Road will be a limited edition flamingo emblazoned fitted t-shirt with the words “Viva Miami” scrawled across the back.


Eggwhites Special Event Catering